Peter Chee

Dr. Peter Chee is the CEO of ITD World, a multinational corporation with the mission of transforming leaders to change the world for the better. He specializes in coaching, developing, and transforming, CEOs, CXOs and senior global leaders from world leading organizations including Intel, United Nations, Siemens, PepsiCo, Coca-Cola, Micron, First Solar, and Western Digital. Peter ranks among the top global coaching gurus with more than 33 years’ experience in developing leaders from over 80 countries. He was awarded the #1 Strategic Innovation Coach by Dr Marshall Goldsmith.

He is the coauthor of Coaching for Breakthrough Success with Jack Canfield; 12 Disciplines of Leadership Excellence with Brian Tracy; Becoming an Effective Mentoring Leader and The Leader’s Daily Role in Talent Management with Dr. William J. Rothwell. He also coauthored the 5 Levels of Mastery with Goldsmith, the world’s #1 executive coach.

Peter holds a doctoral degree from University of South Australia. He is the developer of the Certified Chief Master Coach (CCMC) program, and the Certified Coaching and Mentoring Professional (CCMP) program. Both are accredited and recognized by the ICF (International Coach Federation). He created the Coaching Mastery Model (CMM), Coaching for Breakthrough Success (CBS) Metta Model, The Coaching Principles (TCP), Situational Coaching Model (SCM) and Achievers Coaching Techniques (ACT).

Peter passionately volunteers to coach leaders with his signature Sunrise Eureka Beach Coaching (SEBC) every week. Global leaders from USA, Mexico, Africa, Europe, Asia and Australia have benefited from SEBC. Under the ITD Love the World initiative, Peter drives the 100 million leaders mandate to provide fully sponsored coaching programs in every country for better world.